GST301 Electronic Marketing (2+0+0 2 Units)

  • Consumer‐focused strategies and tactics on the internet. Impact of the internet system on

marketing policies and strategies. Interactive marketing communication, e‐commerce activities.

  • Supply chain management, measuring the effectiveness of electronic marketing.

  • Syndicated electronic marketing research; selling on the internet; hazards of electronic

marketing;

  • Electronic marketing in Nigeria, the future of electronic marketing.

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